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What Are The Benefits of Flexible Packaging?


Top among the numerous advantages that flexible packaging offers busy customers is convenience. When goods are packaged with the aim of making life easier for everyone, it is a win for everyone.

The Flexible Packaging Association reported that consumers love flexible packaging because it is easy to open, reseal, and store. Read on to learn how flexible packaging takes inconvenience from our daily lives.

Packaging For Convenience

Flexible packaging is more convenient for on-the-go consumption than rigid plastic or glass because of its modest weight. Customers can easily carry the item in their handbag, backpack, or even their pocket, thanks to its sturdy quality, which ensures that it is safe to handle.

Do you want a packaging solution that protects perishables, protects against damage during shipping, is puncture-resistant, or is tamper-resistant? You can customize your packaging without giving up its durable features.

Flexible packaging is more resource-efficient and more sustainable than conventional kinds of packaging since it requires less material to manufacture. Transporting it also utilizes less energy and calls for fewer vehicles than other methods. Therefore, conservation starts even before you buy it. Pretty cool.

Flexible packaging is meant to be strong and damage-resistant, unlike paper packaging, which may rip, and cardboard packaging, which becomes soggy when wet. It removes the concern that an investment may be wasted if it were to be dropped or mishandled.

Customers Love Flexible Packaging

Many customers willingly spend more for packaging features that are practical and measurable such as resealability, ease of storage, and opening.

In the Brand Value Study conducted by the FPA, on average, customers would be willing to pay up to 14% extra for resealability. Resealable packaging maintains the freshness and suitability of the products you buy and stops food from going bad.

The airtight and high-barrier qualities of flexible packaging protect highly perishable products from moisture and oxygen, which are catalysts for spoilage. This means less food will end up in landfills because the products will last longer.

Flexible packaging’s resealable technology also guarantees that the product will remain fresh even after a number of uses. This is also true even for non-food products that contain potent actives such as when packaging fertilizer.

Secure packaging also ensures hygiene and food safety, both of which are crucial to public health initiatives. Flexible packaging offers security and prevents contamination in the event that a package comes into contact with non-food items, and it reduces health risks from physical contaminants.

In addition to minimizing food waste, flexible packaging is reusable. The U.S. EPA Waste Hierarchy says that the ideal approach to waste management is using fewer resources to manufacture and recycle.

Packaging for Sustainability

Before making their purchase decisions across all markets and sectors, consumers take sustainability into account. The food business is continually looking for ways to meet this demand while minimizing its adverse effects on the environment.

While it is simple for customers to assess a package by its plastic, there are so many other things to consider when deciding which food packaging to buy. It is a reliable way to lessen the environmental impact of food production, transportation, and preservation.

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